Local Restaurant Website
Client: A family-owned restaurant aiming to attract more local customers through improved online visibility.
Objective: Enhance local search rankings, drive foot traffic, and improve the website’s overall user experience.
Obut project
1.Comprehensive Site Audit:
Conducted a detailed analysis of the website using SEO tools like SEMrush and Google Search Console to identify on-page issues.
2.Keyword Research:
Researched high-intent keywords relevant to the client’s products and targeted them on product and category pages.
3.Content Optimization:
•Rewrote meta titles and descriptions to include primary keywords while maintaining a natural flow.
•Optimized on-page content with targeted keywords and ensured proper use of H1, H2, and other heading tags.
•Eliminated duplicate content by consolidating pages and applying canonical tags where necessary.
4.Image Optimization:
•Compressed and resized product images to improve loading speed.
•Added descriptive alt text for all images to enhance accessibility and improve search rankings.
5.Internal Linking:
Created a structured internal linking strategy to connect related pages, improving navigation and distributing link equity across the site.
6.Technical Improvements:
•Improved page speed by minifying CSS, JavaScript, and HTML files.
•Enabled browser caching and optimized server response time.
•Ensured mobile responsiveness across all pages.
7.Rich Snippets Implementation:
Added schema markup for products, reviews, and FAQs to make the website stand out in search results.