One page Optimization
Client: A mid-sized e-commerce business specializing in home decor products.
Objective: Improve the website’s search engine visibility, enhance user experience, and increase organic traffic to key product pages.
Quanta es omnia
1.Comprehensive Site Audit:
Conducted a detailed analysis of the website using SEO tools like SEMrush and Google Search Console to identify on-page issues.
2.Keyword Research:
Researched high-intent keywords relevant to the client’s products and targeted them on product and category pages.
3.Content Optimization:
•Rewrote meta titles and descriptions to include primary keywords while maintaining a natural flow.
•Optimized on-page content with targeted keywords and ensured proper use of H1, H2, and other heading tags.
•Eliminated duplicate content by consolidating pages and applying canonical tags where necessary.
4. Image Optimization:
•Compressed and resized product images to improve loading speed.
•Added descriptive alt text for all images to enhance accessibility and improve search rankings.
5.Internal Linking:
Created a structured internal linking strategy to connect related pages, improving navigation and distributing link equity across the site.
6.Technical Improvements:
•Improved page speed by minifying CSS, JavaScript, and HTML files.
•Enabled browser caching and optimized server response time.
•Ensured mobile responsiveness across all pages.
7.Rich Snippets Implementation:
Added schema markup for products, reviews, and FAQs to make the website stand out in search results.